Lori Goode | CMO, Index Exchange

The Hospitality Foundation: Four years as a restaurant manager before ever touching advertising. Lori calls it the most defining chapter of her career. The skills, attitudes, and instincts she built in hospitality are the ones she still carries today. 🍽️

The Unconventional Path: Ad ops to sales to product marketing to Amazon's global ads business to CMO of Index Exchange. Lori's journey through the industry has been anything but linear, and every stop taught her something different about how the ecosystem works. 🗺️

Index Cloud: Index Exchange just launched Index Cloud, and Lori calls it the biggest shift in programmatic since header bidding. For the first time, a DSP partner has placed their bidder directly inside the exchange, giving them access to the full bounty of supply at the moment of impression. That kind of integration across the entire supply path is a first. ☁️

The Restoration Cave: Lori is an introvert. After big weeks, she recovers in what her husband calls her restoration cave: her library, jazz playing, a good book, and probably a cocktail. She's learned to pay attention to when her body sends signals that stress is building. 📚

Relationships Open Doors: The advice Lori gives her younger self is the same advice she'd give anyone in the industry. Focus on building relationships over time, lean into what makes you different, and be open to accepting what's possible. 🤝